The neverending story between Daft Punk and TV commercials

Daft Punk have a long lasting relationship with TV commercial, enjoy!

Daft Punk, the electronic music duo, composed by the French musicians Guy-Manuel de Homem-Christo and Thomas Bangalter, showed us several unconventional performances during their International successful carreer.

They are a clear example of how musicians can reach notoriety in music charts and in other mainstream ways at the same time. Their artistic value is clear, but we have also to consider that they are extremely cool, as the robot personas have bewitched everyone, International brands included.

The neverending story between Daft Punk and TV commercials soundtrack sound identity blog

The high quality of their music and their strong image were shown in several commercials, check out some funny examples:


In 2001, this funny performance appeared on a Gap commercial, featuring the French robot duo with actress Juliette Lewis, dancing ‘Digital Love’.


In early 2006, Sony Ericsson asked for them in occasion of the launch of Japanese mobile phone DoCoMo Premini CM.


In this trailer an animated version of Daft Punfk. It has been realized in 2009, thanks to the launch of the video game ‘DJ Hero’ (Guitar Hero’s counterpart).


In 2010 Adidas decided to remake the Star Wars cantina scene for their advertising campaign featuring many special guests: Daft Punk, but also Snoop Dogg, David Beckham and more.

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