
The innovative sound of Apple marketing: the beginning with Orba Squara
How did Apple change marketing through music? An Apple commercial often involves instant fame for music…

Woodkid is back with desert sounds, but Run Boy Run has never left us
Woodkid has always been with us… through commercials and trailers After a break, Woodkid has come back…

June 2002, even in death Elvis topped charts
Elvis Presley, Ocean’s Eleven, JXL and Nike….what do they have in common? Elvis Presley has made pop…

The neverending story between Daft Punk and TV commercials
Daft Punk have a long lasting relationship with TV commercial, enjoy! Daft Punk, the electronic music…

Bernie Sanders goes to battle to the sound of “Revolution” by Diplo
Bernie Sanders, Senator of Vermont and candidate for America’s Democratic Party nomination, stands out from his…

The memorable jazz jingle of the Tabù candy advert
Ladies and gentlemen, here there is an unforgettable spot that took hold of the public imagination…

Sean Baker reinterprets the fashion film for Kenzo
You know that world of unattainable shiny beauty that we only know about thanks to fashion…

Taylor Swift continues her global conquest and this time it’s Apple Music
Do you remember when we talked about the ranking of most marketable artists and American Pop…

When a song is perfect for a spot
The mission of the Coca-Cola Light ‘Choose Love over Like’ campaign, launched in February 2014, was…

A simple melody and the kitten from the Barilla spot: a soundtrack we’ll never forget
Lately you’ll have been hearing a lot about the Millennial Generation, the generation of the new…