
The innovative sound of Apple marketing: the beginning with Orba Squara
How did Apple change marketing through music? An Apple commercial often involves instant fame for music…

MoMA sounds like Nan Goldin’s “Ballad of Sexual Dependency”
On view until February 12, 2017, at MoMA, there is Goldin’s latest version of “The Ballad…

YAR: the € 250,000 audio system made by a start-up in Turin
Audio haute couture that redefines the home audio system It took four years for pianist and…

TBT 07.07.07 “Live Earth: the Concerts for a Climate in Crisis”
A Climate Action through music Founded by Emmy-winning producer Kevin Wall, in partnership with former U.S.…

With Bullfrog, Romano Brida built a new life for himself around his passions…music had to be a part of it!
“I personally need the right soundtrack for every part of my day”…and that’s why he chose Sound…

Iggy Pop unveils “American Valhalla” Video… full of history
The new video is a combination of 1963 boxing match, Pop performances and the model Ruth…

Woodkid is back with desert sounds, but Run Boy Run has never left us
Woodkid has always been with us… through commercials and trailers After a break, Woodkid has come back…

Sound Identity interviews Sebastiano Leddi, is it all about clubbing and PR?
Whether independent director, senior producer or PR, through photos, music and great events…. let’s find out…

Aurora Sonora, a stroll around the city soundscape
Turin’s Aurora neighbourhood has launched a soundwalk for people to discover the urban landscape with one…

June 2002, even in death Elvis topped charts
Elvis Presley, Ocean’s Eleven, JXL and Nike….what do they have in common? Elvis Presley has made pop…